"Going viral." It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.
Content Note
Introduction: what is viral content? --Going viral --Out of control --Thrust into the spotlight --When viral media goes bad --Fake content --The aftermath --Chapter notes --Glossary --For further reading --Index.