An introduction to assertiveness -- The three-part assertion method -- Assertive rapport building -- Tactics for assertive rapport building -- Assertive curiosity -- Maximizing assertive curiosity in business -- From curiosity to understanding -- Etiquette: rules of the road for people skills -- Persuasion as a people skill -- Asking questions skillfully -- Assertive speaking -- Assertive listening -- Assertive ambition -- Maximizing results with assertive ambition -- Assertive conflict resolution -- Assertive conflict management and negotiation.