Shares the story of the originators of LEGO building bricks, the Kristiansen family, and the development of LEGO toys.

A famous toymaker is born -- Ole builds his life -- Life isn't always easy -- The first LEGO toys -- Plastic classics -- Life of a LEGO brick -- A new name and a new system -- Ole's grandson runs the company -- A game changer in the world of play -- Rebuilding the LEGO brand -- The future lab -- Ole's family today.