"CNBC cameras capture a side of the video game industry most players never see, revealing the magic behind today's biggest selling games. With behind the scenes access at one of the world's largest video game publishers, CNBC explains how in just one year, Electronic Arts earned $3-billion. CNBC also reveals the ups-and-downs of the gaming industry, from athletes who give products unparalled publicity, to unimagined controversy that emerged as a result of violence depicted by realistic graphics. In an unexpected twist, CNBC shows how the "Make a Wish Foundation" helped one boy create a game that gives everyone a reason to smile. You will see how players are profiting and finding love by participating in virtual worlds. It's a new reality where virtually anything's possible." (from container)