Examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry--who outlines the potential benefits that big corporations may one day reap from consumer downloading.
General Note
Originally broadast in 2006 as a segment of: Money Programme.