"With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization"--Provided by the publisher.

Includes glossary.

What is SEO? - Why SEO? - SEO and you - Is SEO in your future? - Your career in SEO.