Title Details
Title
BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands -- Brand child
Call No
658.8 Lin
Authors
Subjects
Brand name products.
Child consumers.
Advertising and children.
Marketing research.
Brand name products.
Consumers.
Advertising and children.
Marketing--Research.
Child consumers.
Advertising and children.
Marketing research.
Brand name products.
Consumers.
Advertising and children.
Marketing--Research.
Language
English
Published
London ; Sterling, VA : Kogan Page, 2003.
Publication Desc
xxviii, 321 p. : ill. (some col.), map ;
ISBN
0749438673 (hardcover)
LCCN
2002154220
Target Audience
Unknown or not specified
Dimensions
24 cm.
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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands
-- Brand child
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