Relates the history of the Mars, Inc., a candy business started in the 1920s by Frank C. Mars, who was later joined by his son, Forrest, who expanded the operation to other countries and products before finally becoming the sole owner of Mars following the deaths of his parents.
General Note
Includes index.
Content Note
Candy king -- Trial and error -- Growing up -- Father and son -- Making money -- Torn apart -- Life in Europe -- M&M's magic -- More than candy -- Family ties -- Quiet years -- Mars today.