Seventh-grader Viv decides to follow the example of her favorite online influencer and reinvent herself by cutting off her braid for picture day at her middle school and posting the video online. While she is supposed to be working with her best friends Al and Milo on cosplay costumes for an upcoming convention, she instead becomes obsessed with gaining popularity through helping others break out of their comfort zones. However, in her enthusiasm, she pushes her best friends too far in a humiliating scene at school and the trio falls apart. Now Viv must try to save what really matters to her.