Looks at the life of Ray Kroc, discussing his prowess as a salesman, looking at some of his business ventures, and examining the origins and growth of his McDonald's restaurant chain.
General Note
Includes index.
Content Note
A born salesman -- Growing up -- Moving around -- The multimixer -- Meeting the McDonalds -- First franchise -- Building a business -- The big sale -- Getting creative -- Just for kids -- Part of the community -- Beyond the arches.