Examines the life of William Wrigley, Jr., discussing his prowess as a salesman and the strategies he used to grow his chewing gum buinsess, and looking at some of the ways in which he enjoyed his wealth.
General Note
Includes index.
Content Note
Young William -- Working boy -- Soap salesman -- Starting a family -- Perfect premiums -- Big competition -- Chew on this -- Fantastic flavors -- Play ball! -- Island escape -- Chicago landmark -- Values and vision.