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-- Message in a bottle.c2004., Films for the Humanities & Sciences Call No: DVD 658.82 Col Availability:1 of 1 At Location(s) Summary Note: What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales.