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    Search Results: Returned 2 Results, Displaying Titles 1 - 2
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      [2009], John Wiley & Sons Call No: 384.55 5    Availability:1 of 1     At Location(s) Summary Note: Explores the creation and growth of the Entertainment & Sports Programming Network (ESPN), explaining why it was launched and how it has transformed sports news coverage for millions of people in North America. Identifies the factors that contributed to the success of ESPN and its establishment as a household name for anyone interested in sports. Reflects on the lessons that can be learned from ESPN's example as it overcame difficulties on the way to success.