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c2007., Greenhaven Press Call No: 659.1 STA Availability:1 of 1 At Location(s)Table of contents Series Title: Introducing issues with opposing viewpointsSummary Note: Twelve essays present opposing arguments on whether advertising is harmful and whether it should be restricted, covering such topics as advertising's prevalence, the portrayal of minorities, underage drinking, and childhood obesity.
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c2010, Greenhaven Press Call No: 659.1 Availability:1 of 1 At Location(s) Series Title: Opposing viewpoints seriesSummary Note: Contains eighteen articles that provide opposing viewpoints on issues related to advertising, addressing questions of whether advertising is harmful, whether it exploits children, if political advertising be reformed, and what the future looks like for the industry.
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By Milton, Bess2004., Pre-adolescent, Children's Press Call No: 659.1 042 0973 Availability:1 of 1 At Location(s) Series Title: American pop cultureSummary Note: Explores how advertising both reflects and shapes popular culture in America.
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c1991., Juvenile, Greenhaven Press Call No: 659.1 Availability:1 of 1 At Location(s) Series Title: Opposing viewpoints juniorsSummary Note: Opposing viewpoints debate the effects of advertising and whether certain types of advertising should be banned. Includes critical thinking activities.
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2006., Greenhaven Press : Thomson/Gale Call No: 659.1 EGE Availability:1 of 1 At Location(s) Series Title: Opposing viewpoints seriesSummary Note: Profiles an advertising campaign for Autotrader, a British motoring publication, to explore how the Internet, multi-channel TV and other new media are altering the nature of advertising.
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-- One hundred and one things I learned in advertising school[2018]., Three Rivers Press Call No: CAREERS NF ARR Edition: 1st ed. Availability:1 of 1 At Location(s) Series Title: 101 things I learned.Summary Note: "One hundred and one illustrated lessons offer . . . insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?"--Provided by Amazon.com.
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-- 20 ads that shook the worldc2000., Three Rivers Press Call No: HI-INT 659.1 TWI Edition: 1st pbk. ed. Availability:1 of 1 At Location(s)Click here to watch Summary Note: Examines twenty ad campaigns that were remarkably successful and revolutionary in the American market.
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2000., Lerner Publications Company Call No: 659.1 MIE Availability:1 of 1 At Location(s) Series Title: People's historySummary Note: Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture.
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c1998, Greenhaven Press Call No: 362.292 Availability:1 of 1 At Location(s) Series Title: Opposing viewpoints series
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c2004., Films for the Humanities & Sciences Call No: DVD Availability:1 of 1 At Location(s) Summary Note: This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips.
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2013., Rosen Pub. Call No: 921 MASON Edition: 1st ed. Availability:1 of 1 At Location(s) Series Title: Internet biographiesSummary Note: Provides an overview of the life and career of Andrew Mason, the creator of the deal-of-the-day web site Groupon.
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c1995., Primary, Scholastic Call No: [E] Availability:1 of 1 At Location(s) Summary Note: When Arthur sees advertisements for the amazing doggy Treat Timer, he decides to earn enough money to buy it for his dog Pal.
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c1995., Little, Brown Call No: [E] Edition: 1st ed. Availability:1 of 1 At Location(s) Summary Note: When Arthur sees advertisements for the amazing doggy Treat Timer, he decides to earn enough money to buy it for his dog Pal.
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By Brown, Marc1995, Juvenile, Little, Brown Call No: E BRO Availability:1 of 1 At Location(s) Series Title: An Arthur adventureSummary Note: When Arthur sees ads for the doggy Treat Timer, he decides to try to buy it for his dog, Pal.
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By Brown, Marc1995, Juvenile, Little, Brown Call No: E BRO pb Availability:1 of 1 At Location(s) Series Title: An Arthur adventureSummary Note: When Arthur sees ads for the doggy Treat Timer, he decides to try to buy it for his dog, Pal.
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-- Trouble with commercialsc2007, Juvenile, HarperFestival Call No: [E] Edition: 1st ed. Availability:1 of 1 At Location(s) Summary Note: Brother and Sister Bear learn a valuable lesson about wanting everything they see on television commercials.
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-- Brand child2003., Kogan Page Call No: 658.8 Lin Availability:1 of 1 At Location(s) Summary Note: Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
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2004., Basic Books Call No: HI-INT 658.83 QUA Availability:1 of 1 At Location(s)Click here to watch Summary Note: Examines the "exploitation" of teenagers who are targeted by advertisers to purchase a variety of brand-name items resulting in a reduction of their own imagination and creativity.
